Editors Note: We first ran this Blog in 2011. Today is opening day for the Braves (my favorite team) and it only seems right to go there again. I hope you enjoy the reprise.
After reading Seth Godin’s Blog today about invisible advertising (advertising that fills in the white spaces of Blogs, that you cannot see), I was tempted to write about our decision to extricate Miller Clapperton from the vicious world of construction and enter the genteel world of pro wrestling production (April Fool). However, my younger associates insisted that I play it straight.
This is the first week of Major League Baseball. For me, and many other fans, this is the week when the New Year really starts. Everything from January to now was spring training for all of us.
Let’s get all of the clichés out of the way:
- Opening Day is special because the most inept team in the league is still in first place
- All players have the potential of hitting .300
- All pitchers can have a 0.00 ERA
- No managers have been fired
- No one has struck out yet
- All runners can be moved into scoring position
- Etc., etc., etc.
It is all about the promise of new beginnings. For those of us in the construction business, the challenges of this past year have left a bad taste in our mouths. However, 2011, and the years that will follow, affords us the opportunity of a new beginning.
We can decide to:
- Go after new market areas
- Enter new product categories
- Shrink our corporate structure
- Double down, and expand our corporate structure, to be able to service the new market areas and product categories
- Reduce costs
- Utilize new technologies
- Etc., etc., etc.
So, dust yourselves off, put on a new face, do not complain, and do something great. Play ball.
That is it for today. Post your comments on the Blog and let us stimulate the discussion.
Ted S. Miller
Tool of the Week, Day, etc. – Seth Godin is a very prolific and innovative writer who offers a free Blog to his tribe everyday. Check it out at: http://sethgodin.typepad.com/.